Why We Shoot Medium Format Digital

Well, it has been some time, longer than I can recall, since we made the move to Medium Format Phase One and we could not be happier.   We have the great honor of interacting with many photographers some asking us why we moved and others claiming it is just a waste of money.  

Funny enough our friends at Digital Transitions just did a video blog post Demystifying Medium Format the timing is perfect and confirms a few of the reasons we switched.

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Medium format produces an image that can not be replicated by a small sensor such as DSLR or Mirrorless camera.   Simply stated it is not physically possible just like I can not take a large format camera (film) and create the same image with medium format.   This was the biggest reason for the move, we want to produce imagery for our clients that set them apart from others and Phase One does that. 

Phase One specifically is a modular system allowing us to change digital backs all the way to 100mp, viewfinders, and updatable system.   Once again this benefits our clients by allowing us to have the system to meet their needs, not ours. 

Now this one is more for photographers that may read the blog but equally important to our clients.  Dynamic Range, Color, Detail, and File Renditions are hands down far superior to anything out there in the marketplace.  When paired with Capture One software the results are just amazing once again allowing us to provide imagery to our clients that set them apart. 

Support, Phase One and Digital Transitions are there for us and our clients they have changed the way we do everything with suggestions, training, and so much more.

With everything above it has basically changed our approach to photography and how we shoot every day. With tools that we have been provided both physical and mentally it shows in our imagery, we take a precise and methodical approach day in day out. 

ake the time to watch the DT video and see what you think about medium format.