Reasons for Corporate Headshots
Corporate headshots are photographs a businessperson, with the focus being on the head, face and shoulders. Professionals use them for business networking as individuals or as part of their company's marketing materials to promote services or a brand identity. A professional photographer usually takes corporate headshots in a digital format.
Headshots that are updated periodically, such as every year or two, allow business professionals to show who they are right now, not an image from when they started their careers 20 years ago. Current headshots present a more honest and accurate depiction of whom their colleagues are dealing with. An updated headshot also gives the impression that an organization is keeping up with the times when it comes to doing business. Digital photography has greatly improved what a professional photographer can do to produce a high-quality corporate headshot.
Marketing and Promotion
A corporate headshot can be used to promote a business or its representatives by adding a personal touch. Especially in industries where face-to-face communication is essential, such as in real estate, a high-quality headshot helps personalize a company. Headshots can be used as part of a complete marketing and promotion package, such as on a business website, business cards, newsletters, email blasts and brochures, or to market individual appearances, such as for the author of a published magazine article or on a projected image serving as a backdrop for a public speaker.
Photos taken by amateurs or with smartphones -- those that are out of focus, in non-corporate environments or full body shots -- do not help a businessperson make a good impression. Professionally taken photos that are clear, natural-looking with balanced lighting and are industry-appropriate are the best way to present a company's representatives. A focus on the person's face gives little opportunity for judgment or criticism of the person's clothing or environment as would be seen in a personal, full-body or landscape photo.
Identity and Networking
Many companies utilize social and business networking sites such as LinkedIn, Facebook and Twitter to connect with other businesses, potential clients or employers. Corporate headshots can be used on a company's social networking site, or on the personal page of a company representative, as part of the company's brand identity to create recognition. In this capacity, headshots present the faces of an organization -- and its brand image -- to the world. Professionals in the finance industry, for example, might want to present a conservative image, complete with business jackets and ties in their headshots. The photos also may be used as avatars in a worker's email account, so each email she sends is accompanied by a thumbnail of her headshot to put a face with the name.